Brand identities should be consistent, memorable, and easy to remember. This means sticking to your brand’s color scheme and using it in all advertising mediums. The colors of your logo and other business materials should match. Use Pantone books or hex codes as a guideline for your brand’s color. For example, if your brand sells lipstick, stick to the same shade of red for all your printed materials. If you want to create a unique and memorable brand identity, a top branding agency in Dubai can help you achieve your goals with simple tips.
Knowing your audience is a crucial step in creating a memorable brand identity:
You will design a brand that speaks to them by knowing your audience. If you’re aiming to sell to entrepreneurs, you’ll need to know their pain points and goals. This will help you create a brand that appeals to these people. For this, you need to know your ideal buyer and what they’re looking for. Once you’ve outlined their needs, you can start developing your brand voice.
The next step in creating a brand identity is choosing a font:
A decorative font is a great choice. Handwritten fonts resemble handwriting, but they are typically used for formal invitations. Other ways to make a brand memorable include shapes, composition, and symbols. Your business name is another key element. A strong first impression can create a lasting impression, so choose the right one. You can also use your brand image to promote your products or services.
It should have a purpose and communicate that to its audience:
Every brand identity has a story behind it. It should have a purpose and communicate that to its audience. If you were a person, what would you do? If you were a person, what would distinguish you from your competitors? Creating a brand story is an excellent way to humanize and create a memorable brand identity. It will help you differentiate your company from the competition.
You must consider your target audience:
When creating a brand identity, you must consider your target audience. Whether you’re selling to a large business, a small business, or an individual, you should know who your audience is. You must understand your customers’ pain points and goals if you’re promoting an entrepreneurial product. Your brand’s voice will be the voice of your business and speak to your target audience.